About Axel

Axel Bührmann is a South African editor, publisher, photographer, technology writer, with extensive, long-term background in information and communications technology (ICT) – including B2B and B2C.

Passionate about technology in its various guises. In-depth knowledge of both traditional print media and online media, as well as social media, marketing and PR.

Experienced in working with all levels of personnel at companies across all fields – from very senior management to product managers to highly-technical personnel.

Experienced in business development with good organisational skills, team motivation and company management.

Have travelled the world – from Shanghai to San Diego to Singapore to Seattle – covering conferences for publications I have worked on.

Bührmann has an Honours degree in Journalism and Media Studies from Rhodes University.


  • Technical and creative writing,
  • Corporate and creative photography,
  • Videos (shoot, interview, edit to final clip, publish),
  • General management,
  • Customer service,
  • Professional liaison,
  • Publishing

He is also very socially active online, using the likes of Facebook, Twitter, YouTube, Pinterest, Google +, and Flickr.

“I would like to introduce my services as a freelancer with a difference. I have extensive journalism experience with tech as a specialty, having been editor at such publications as ITWeb’s Brainstorm magazine, Futurewave Business IT, PC Magazine South Africa and ZDNet, with freelance stints for Business Day,  the Star, and Financial Mail.

But I am more than a writer… I am an all-in-one writer – photographer – videographer – blogger and animator.

For examples of my work, see

As you can see, I have multiple talents that extend into the written/visual/audio and video communication medium. I also have extensive expertise in the digital world, having run a digital publication and strategically implemented many social campaigns.”

I believe I would be an asset to your team, company and clients, helping you to increase your coverage chances and also getting traction across all digital mediums too. There aren’t many freelance writers who do what I do, so I hope that I have piqued your interest.

 Axel  understands the big picture, always knows the detail, He is relentless in his drive for excellence and results. Someone I would partner with any time, and can be trusted to deliver, on time and with top quality.