“Understands the big picture, always knows the detail, relentless in his drive for excellence and results. Someone I would partner with any time, and can be trusted to deliver, on time and with top quality.” Thomas Neergaard Hansen, Global Vice President, Revenue @ Dropbox. (Previously VP, Microsoft Corporation)

“I have known Axel for many years in his professional capacity representing different organisations and publications. It has always been clear to me that Axel is a person of integrity and fairness. That integrity has served Axel well and he is very respected in the ICT industry. Axel was often specifically invited to events and launches by the the company I represented as I could be assured of a fair and representative review of the event or product. Axel belongs to an old school breed of journalism which is honest, unbiased, factual, independent and fair and and I would not hesitate to recommend him for any suitable position.” Thierry Boulanger, Vice President – Partner Management at Enabling Africa Solutions (previously director: Samsung South Africa)

“Axel Buhrmann is an exceptional writer and his tech expertise is unmatched. He is also a superb editor. I have worked with Axel for over 27 years and have always found his writing up to a very high standard, his knowledge of the tech sector is wide and deep and therefore this translates into valuable content. He also has a great understanding of what topics will work in connecting with audiences and media, providing valuable ideas to the story process.”  Janine Lloyd — CEO of PR Expert; Professional Speaker; Business Coach

 “Axel was born with a brain that compels him to take risks and change things. When he writes stories, he really writes them and he does so fully understanding the audience to whom he is speaking. If you want a writer/editor that truly immerses himself into every project he is a part of, you can stop the search here.” Andrea Slater — Account Director at Fleishman-Hillard

“One of the best decisions I ever made was to hire Axel to rescue a deeply dysfunctional account. He climbed in with a level of vigour and extreme attention to detail, and produced extraordinary results where none were to be had. All through this difficult project he over delivered, while maintaining a sense of humour. He is a true professional and I would not hesitate to recommend him.” Kate Elphick — Microsoft Business Unit Executive at Exponant

“Axel is a highly motivated, intelligent and well-rounded person. He is focussed and results driven, as well as being innovative and well informed. Axel is great to know and to work with!” Richard Fearon — Entrepreneur in Residence CSIR

“Axel is an insightful, and extremely knowledgeable person who has an engaging manner and makes strong connections. Of course his business, writing and photography skills are beyond question.” — Heather Third — Rainbow Consulting

“Axel is a professional journalist with real integrity. He is informed, insightful and direct. Whilst not being afraid to ask difficult questions, he maintains a warm atmosphere and an interview by him feels like an interesting chat with a friend. With every meeting we had, what was published was a true reflection of what discussed…” Ian Hatton

“Axel is an insightful and direct journalist who is very adept at sifting through the hype and getting to the real story. His writing style is engaging and well-balanced. This, coupled with an entrepreneurial flair and deep understanding of the media industry makes Axel a valuable business partner.” Jonathan Hatchuel

“Axel is one of the most respected, well-rounded journalists that I have had the pleasure of working with. He understands the delicate balance between what a PR consultant needs to achieve for clients without compromising his editorial integrity. I highly recommend working with Axel in a pro-active manner. He’s respectful and will give you the time of day to present your ideas!” Mel Harris –Strategic Marketing and PR Consultant