In terms of technologies, customer analytics is considered the most critical technology investment for CX improvement projects.
While South Africa is one of the continent’s most developed markets, a large proportion of the market still centers around low-end to midrange devices priced below $150.
Affordable smartphones that fall into this price range have seen a lot of growth over the last two years, fueled by local brands like Mobicell, MINT, and Vodacom.
With disposable income limited for the majority of consumers, most spending on mobile devices takes place in Q4, leading to an inevitable drop-off in Q1
Worldwide Spending on Digital Transformation Will Soar Past $1 Trillion in 2018, Led by the Manufacturing Industries
From a technology perspective, the largest categories of spending will be applications, connectivity services, and IT services as manufacturers build out their digital platforms to compete in the digital economy. The main objective and top spending priority of DX in both industries is smart manufacturing.
South Africa’s overall PCD market performed better than expected, with shipments into the country growing year on year. This was spurred by the country’s improved economic situation and the strengthening of the local currency against the U.S. dollar, making it cheaper for PCs to be imported into the country. Meanwhile, February’s announcement of a 1% increase in VAT encouraged market players to ramp up their shipments into the country ahead of its implementation from the start of April