Customer Experience Pyramid Drives Loyalty, Satisfaction and Advocacy

Posted on: August 14th, 2018 by Axel Bührmann No Comments
Customer Experience Pyramid Drives Loyalty, Satisfaction and Advocacy

Eighty one percent of customer experience (CX) leaders report they will compete mostly or entirely on CX, but less than half have established the rationale for why CX drives business outcomes, according to Gartner, Inc. The goal of CX is to meet and exceed customer expectations, but while 48 percent say their CX efforts exceed management’s

B2B Buyers Want More Simplicity in Accessing the Right Information, With or Without a Sales Rep

Posted on: August 14th, 2018 by Axel Bührmann No Comments
B2B Buyers Want More Simplicity in Accessing the Right Information, With or Without a Sales Rep

In today’s increasingly complex B2B sales environment, what customers truly value are suppliers that provide them with the right information, through the right channels, to make the purchase process easier.

2018 Hype Cycle for ICT in Africa Classifies Five Technologies as Having High Business Impact Within Two Years

Posted on: August 14th, 2018 by Axel Bührmann No Comments
2018 Hype Cycle for ICT in Africa Classifies Five Technologies as Having High Business Impact Within Two Years

Businesses are making the move to cloud office because of the desire to reduce costs, redeploy IT staff, drive simplicity and provide more functionality to users