Streaming devices attract a young, affluent audience. For example, homes where the head of house is less than 35 years old are 34% more likely to have a streaming device than the average home. This group accounts for 20% of streaming device owners. Persons aged 25-54 comprise 44%, and ages 55+ make up 36%.
Player 3 Has Joined the Game – Chrome OS Detachable Tablets Paint a Brighter Future While Tablet Market Struggles
Chrome OS’ entrance in the detachable market is a welcome change as Google is finally a serious contender from a platform perspective. Google’s tighter control and integration of Chrome OS will allow brands to focus more on hardware design and additional services rather than spending resources reconfiguring Android to work in a detachable setting.
Windows shipments fell 9% year-on-year to 5.7 million units in Q1 2018 from 6.3 million in Q1 2017. Shipments declined 22% from the holiday quarter. Most Windows tablet and 2-in-1 vendors are targeting the premium tier for enterprise users to make higher profits but not all vendors can reap these benefits in such a crowded market.